About Swell

Back in 2004, two new moms working in the publishing industry, Jennifer Macpherson and Hillary Gurley, saw the need to create a guide for pregnant women in the Phoenix area that told expectant moms where to find the latest and greatest stuff for pregnancy and the first year.  The result was Expectations Guide.

After a successful launch in Phoenix and a few other cities, Expectations Guide was renamed to Swell Pregnancy Guide and quickly grew to more than 32 different local editions in a matter of three years.   Today Swell Pregnancy Guide reaches more than 1,000,000 expecting women annually.

The goal of SwellPregnancyGuide.com is to bring all the great information and resources  in our printed guide to life on the web, and broaden our reach to pregnant women who are craving for information in their local neighborhood.

We welcome any questions, just email Hillary at hillary@swellpg.com.