Scrunchbump's Capped Sleeve Shirt

When it comes to their clothes, pregnant women usually want two things: Style that’s comfortable, and clothing that reveals that, yes, they are pregnant (not just caving to midnight snack cravings).

Priscilla Hubbard had a growing problem: her belly. She was pregnant for the first time, with nothing to wear. So she did what most other pregnant women in her situation would do. She went shopping.

But Hubbard came home empty-handed. “Everything was either too short, too sheer, or had no sleeves,” she says. “Nothing seemed to work with every style, all the time.”

For her part, Hubbard didn’t have new clothes that fit her new shape, but she did have sewing skills. So what she couldn’t find in stores, she made herself. “I sewed a shirt tight enough that it gave me support around my quickly expanding belly,” she says. “Then I discovered that I could wear this shirt with my favorite non-maternity jeans while disguising the fact that they were unzipped! I loved the shirt so much, I had to share it with the world.”

That was the start of Hubbard’s clothing line, Scrunchbump, and the result is maternity that doesn’t look like maternity. Scrunchbump tops (the line now includes three: the Signature Capped Sleeve, the Signature Cami and the Signature Tank) were designed for layering, so pregnant women can continue to wear many of their favorite pre-pregnancy shirts, or to wear on their own. The fabric and construction accentuate a pregnant belly in a flattering way – and don’t cut into the skin on the top part of the belly, as band-type products often do. And they’re just as flattering post pregnancy.

Most important, Scrunchbump tops scrunch or stretch to fit both now and later – a feature every expectant mom would be grateful to have in her wardrobe.

Buy now and get 20% off until the end of the year using the couopn code HOLIDAY08, visit www.Scrunchbump.com.

Tags: maternity, scrunchbump, t-shirts, tanks

This entry was posted on Tuesday, December 23rd, 2008 at 6:00 am and is filed under Pregnancy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.