Creating A 'Green' Registry

As more and more new moms make the choice to be environmentally friendly, Babies“R”Us has identified a growing trend in baby registry influenced by today’s eco-conscious lifestyles.  In addition to the basics, such as bottles, bibs and bouncers, more moms are choosing to register for “green” items that are good for baby and the environment, including bedding and apparel made with organic cotton and natural dyes, a mattress made with organic cotton fill, organic food and environmentally friendly cleaning supplies. 

Babies“R”Us maintains an ongoing dialogue with new and expectant moms to identify and stay at the forefront of trends.  These unique insights into the shopping preferences of millions of parents have revealed that the momentum behind natural lifestyle choices has inspired a growth in the creation of “green” baby registries or registries populated with organic items. 

“Setting up a baby registry is the first step new and expectant parents take when establishing their baby’s environment.  In the past, color and pattern were key determining factors, but now, parents are increasingly interested in ensuring that their baby’s world is healthy and clean,” said Tori Binau, Senior Vice President, Marketing, Babies“R”Us.  “This has translated into a trend of  creating ‘green’ registries featuring natural and organic items that are good for both baby and the planet.”

Below are examples of some of the most popular natural and organic products chosen by moms when building a “green” baby registry:

• Organic-certified baby/toddler food.  Organic food offered at Babies“R”Us, including puréed jar food, toddler snacks, milk and juice, from brands such as Gerber®, Earth’s Best®, Horizon Organic® and Healthy Handfuls®, is certified by the U.S. Department of Agriculture.  Mothers who choose to breastfeed to provide their babies with the most natural source of nutrition can find breastfeeding accessories at Babies“R”Us, including breast pumps for purchase and hospital-grade breast pumps by Medela® for rent from select stores.

• Organic cotton apparel.  Parents can choose to dress their baby in layette, one piece underwear, bodysuits, shirt and pant sets, caps, socks and sleep sacks made with cottons that are naturally grown and certified organic.  Featured brands include Koala Baby, which is exclusive to Babies“R”Us, Gerber® and Halo®. 

• Natural bedding.  Earth-friendly products provide a peaceful, gentle sleeping environment.  Offerings in this category include the Serta® Perfect Balance Mattress made with organic cotton fill and bedding made from organic cotton, such as the Nature’s Purest™ “Hug Me” collection by Summer Infant® and the Bunny Meadow collection by Kids Line™.

• Environmentally friendly cleaners for the nursery and home.  Cleaning products that don’t contain toxins are gentle on the planet and safe for people, pets and the environment.  Babies“R”Us carries cleaning products that can be used for dishes, laundry, surfaces and bathrooms from brands such as Seventh Generation®, Method® Home, Clorox® GreenWorks™, BabyGanics and Mrs. Meyers Clean Day®.

• Eco-smart gear.  Whether eating in a high chair or relaxing in a swing, these products embrace baby in eco-smart gear.  The Nature’s Purest™ “Hug Me” collection by Summer Infant®, which includes a playard, bouncer and bassinet as well as a high chair and swing, features cotton produced without harmful pesticides, chemicals or dyes.

•  Natural skin care.  Pure and natural personal care products such as lotions, balms and ointments from brands like Avalon Organics®, Earth’s Best®, MethodBaby™, MethodKid™ and Weleda Baby keep baby’s skin soft and clean. 

• Chlorine-free diapers and wipes.  Parents can keep babies dry with hypo-allergenic diapers that are free of chlorine, fragrance and latex, as well as wipes moistened with natural aloe vera, vitamin E and water to cleanse gently and naturally, both from Seventh Generation®.

• Organic baby care items.  Bath time, feeding time or bedtime, keep baby’s environment natural with hooded towels, washcloths, bibs, burp cloths, blankets, infant wraps and a slipcover for the Boppy® pillow, all made with organically-grown cotton.  Babies“R”Us offers organic baby care items from Gerber®, Bumkins® and Kiddopotamus®.

Babies“R”Us is the nation’s premier baby products retailer and specialty store chain and a leader in the juvenile industry.  Since opening its first store in Westbury, NY in early 1996, the company has grown to 260 locations nationwide.  Babies“R”Us features a wide selection of products for newborns and infants, including cribs and furniture, car seats, strollers, formula, diapers, health and beauty aids, bedding, clothing for preemies through size 48 months, toys, and plenty of gift ideas in store and online at www.Babiesrus.com.